I may not love snow in reality but the fantastical flakes Lucky uses to season his bowl of magically delicious goodies are a welcome sugar snow storm. Limited Edition Cinnamon Vanilla Lucky Charms are described as frosted cinnamon oat cereal with marshmallows. The marketing of this limited edition cereal is top notch as the winter wonderland depicted creates an inviting box. Kids gleefully play on snow covered hills beneath a rainbow bedecked sky while Lucky conducts a labor of love in producing snowman. All is not well in Luckyvale though as the man behind the curtain is revealed when taking a more than superficial look at this “wonderland”. We’ll revisit that in a moment, but how does the main dish fare?
Cinnamon Vanilla Lucky Charms are not wildly different from the tried and true original. The cinnamon is barely detectable despite top billing, but the vanilla is more potent and adds a warm tone to every bite that works to create an almost creamy quality with the top of it’s class marbits. Original Lucky Charms are definitely a classic, but the flavor is fairly straightforward with oats and marshmallow fueled sugar. The addition of the vanilla and, unfortunately mild, cinnamon create a more complex and enjoyable overall flavor for my pot of gold. A little bit of a heavier hand with the cinnamon spice would have been nice, but at the end of the day if you put OG Lucky Charms and the new Cinnamon Vanilla Lucky Charms in front of me, I’ll take the new holiday flavor 9 times out of 10. While perhaps not a revelatory experience, this holiday edition flavor is a welcome treat for the eyes and the mouth.
Now onto the clown in the sewer that is the nightmare fuel of this seemingly innocent box art. It seems safe enough, Lucky and some lucky kids are enjoying a day frolicking in the snow with a little leprechaun magic bringing their snow forged golems to life to play alongside them. What’s wrong with that?
Let’s take a look at the activities.
First up, match the scarves. Sure, color coordinating with your frozen flaked friend sounds like family friendly fun.
Alright, next Lucky tells us a “hilarious” joke? “If snowmen can’t take baths how do they keep clean? Snow showers!” Better leave the jokes to the bloggers who professionally suck at them Lucky.
So far so good, what’s the last activity? Oh, Lucky wants you to help him find the pieces he needs to bring his final snowman to life.
Roger that. Let’s see, there’s the 3 buttons, and there’s the four-leaf clover needed to work some holiday magic. Just need to find the two ey… holy mother of monsters what is that little girl doing with those eyes?!
These aren’t the cute coal constructs of your standard snowman, “Lilith” as we’ll call her is juggling snowballs mixed with human eyeballs! Please return your seatbacks to their full upright and locked position. Lucky the leprechaun has apparently been taking cues from his Warwick Davis counterpart while also enlisting the aid of the Children of The Corn. Examine the scene closer and the children are tormenting their supposed friends, playing keep away with their body parts or outright trying to murder them with a sled. All the while our Irish Jigsaw is using the body parts of his victims to work his dark magic and create snow fiends having apparently read Attack of the Killer Snow Goons one to many times. There’s even a sick snowy rendition of the headless horseman!
What began as a scene of wonder and merriment has become a macabre Frankensteinien nightmare by using human body parts to provide the catalyst for some unholy leprechaun blood magic. To what end? A look at the bottom of the box reveals the horrific truth. Lucky is animating these snowmen from corpses and turning them into marbits. That’s right, Lucky Charms is people. Lucky the leprechaun has turned to blood magic and become the Walter White of the cereal aisle just to push a few more boxes of his “Rainbow Sky” Marshmeth.
Magically Delicious indeed.
Chompee: Cinnamon Vanilla Lucky Charms
Chompiness: 8.5 Marshmeth Marbits out of 10